What’s Your Marketing Iq?
May 21st, 2008
Ben Curtis asked:
Internet marketing is a science and an art. The scientific element to marketing can be measured and learned. How would you rate yourself as a marketer? Examine the following statements that are true of successful internet marketers, and review your performance in relation to each.
1. I have researched a niche, and have clearly defined a problem within it that needs solving. I know the keywords people are using to search in that niche. I know approximately how many times per month people are searching for a solution to the problem I have targeted.
2. I have a plan. It guides me as to what marketing efforts I need to do and when. I have created a schedule for blogging, posting in my favorite forums, and writing articles on a regular basis. The schedule helps me stay on track, and helps me realize that marketing is an ongoing process.
3. I have a unique selling proposition, or USP. This is a statement of how I am servicing my customers in a way that is better, easier, less expensive, or more magnificent than others do. My marketing efforts are geared to showcasing my unique solution or unique presence. I work on branding all my communications with my USP.
4. I work on over-delivering to amaze my customers. I try to delight my customers with unexpected value.
5. I track and test my marketing efforts so I spend time and money in the most profitable way. I use tracking tools and unique id’s to source where my customers are coming from. I eliminate wasteful marketing, and maximize my efforts where they pay off.
6. I keep in touch with customers old and new, trying to forge relationships and loyalties that will serve both me and them. I capture email addresses on my home page, and have emails of valuable content sent out on a schedule.
7. I keep learning to improve my service, my delivery, and my reputation. I interact with other internet marketers online and in person when possible. I take other marketers’ e-courses, and I have a mentor who helps me tweak my performance.
Anthony Robbins says, “Success leaves clues.” Internet marketing success leaves clues that can be examined and copied, which is fortunate for anyone aspiring to online business success.
Jonatan Wolma
Internet marketing is a science and an art. The scientific element to marketing can be measured and learned. How would you rate yourself as a marketer? Examine the following statements that are true of successful internet marketers, and review your performance in relation to each.
1. I have researched a niche, and have clearly defined a problem within it that needs solving. I know the keywords people are using to search in that niche. I know approximately how many times per month people are searching for a solution to the problem I have targeted.
2. I have a plan. It guides me as to what marketing efforts I need to do and when. I have created a schedule for blogging, posting in my favorite forums, and writing articles on a regular basis. The schedule helps me stay on track, and helps me realize that marketing is an ongoing process.
3. I have a unique selling proposition, or USP. This is a statement of how I am servicing my customers in a way that is better, easier, less expensive, or more magnificent than others do. My marketing efforts are geared to showcasing my unique solution or unique presence. I work on branding all my communications with my USP.
4. I work on over-delivering to amaze my customers. I try to delight my customers with unexpected value.
5. I track and test my marketing efforts so I spend time and money in the most profitable way. I use tracking tools and unique id’s to source where my customers are coming from. I eliminate wasteful marketing, and maximize my efforts where they pay off.
6. I keep in touch with customers old and new, trying to forge relationships and loyalties that will serve both me and them. I capture email addresses on my home page, and have emails of valuable content sent out on a schedule.
7. I keep learning to improve my service, my delivery, and my reputation. I interact with other internet marketers online and in person when possible. I take other marketers’ e-courses, and I have a mentor who helps me tweak my performance.
Anthony Robbins says, “Success leaves clues.” Internet marketing success leaves clues that can be examined and copied, which is fortunate for anyone aspiring to online business success.
Jonatan Wolma
